000			00820nam a2200193Ii 4500
008			080814s2010 nyua sb 001 0 eng d
020			_a9780765621276
082	0	4	_a658.8 _bMAL
245	0	0	_aReview of marketing research, Vol. 6
260			_aLondon; New York _bRoutledge _c2010
300			_axxiii, 190 pages _billustrations.
504			_aIncludes bibliographical references and index.
520			_aThe Review of Marketing Research series provides in-depth, state-of-the-art articles by the marketing fields leading researchers and scholars. Each volume in the series represents an across-the-board view of the full range of current marketing research methodologies.
650		0	_aMarketing research
650		0	_aDistribution
650		0	_aResearch
700	1		_aMalhotra, Naresh K. [ed.]
942			_2ddc _cB
999			_c600596 _d600596