000			01093cam a2200229 a 4500
008			100204s2011 nyu b 001 0 eng
020			_a9781138897687
082			_a659.2072 _bDAY
100	1		_aDaymon, Christine
245	1	0	_aQualitative research methods in public relations and marketing communications
250			_a2nd ed.
260			_aNew Delhi _bRoutledge India _c2017
300			_axi, 397 p. _c25 cm.
504			_aIncludes bibliographical references and index.
520			_aThe diversity and complexity of human, societal and organizational relationships and meanings that are constructed through communication are intrinsic to the study of public relations and marketing communications. This guide includes guidance on decision making regarding the different research approaches to achieve different research goals.
650		0	_aCorporations _xPublic relations _xResearch _xMethodology
650		0	_aPublic relations _xResearch _xMethodology
650		0	_aMarketing research _xMethodology
650		0	_aQualitative research
700	1		_aHolloway, Immy
942			_2ddc _cB
999			_c600556 _d600556