000			00794cam a22002058i 4500
008			170227s2017 cau b 001 0 eng
020			_a9789386062161 (pbk. : alk. paper)
082	0	0	_a302.23 _bDAY
100	1		_aDayal, Manoj
245	1	0	_aMedia metrics: _ban introduction to quantitative research in mass communication
260			_aNew Delhi _bSAGE _c2017
300			_axxiii, 458, G-23, S-19, I-5, A-6 pages; 24 cm
504			_aIncludes bibliographical references and index.
520			_aThe book is a comprehensive introduction to the application of statistical tools and techniques in media research.
650		0	_aMass media _xResearch _xMethodology
650		0	_amethods and techniques
650		0	_acommunication studies
650		0	_aStatistical methods
942			_2ddc _cB
999			_c599983 _d599983