| 000 | 00665cam a2200193 a 4500 | ||
|---|---|---|---|
| 008 | 031104s2003 nju b 001 0 eng d | ||
| 020 | _a9780471309543 | ||
| 082 | 0 | 4 |
_a659.1125 _bJAF |
| 100 | 1 | _aJaffe, Andrew | |
| 245 | 1 | 0 |
_aCasting for big ideas: _ba new manifesto for agency managers |
| 260 |
_aHoboken, N.J. _bWiley _c2003 |
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| 300 |
_ax, 246 p. _c24 cm. |
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| 500 | _a"An Adweek book." | ||
| 504 | _aIncludes bibliographical references ([231]-235) and index. | ||
| 650 | _aAdvertising & Promotion | ||
| 650 | _aAdvertising agencies - Management | ||
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/wiley041/2003283016.html |
| 942 |
_2ddc _cB |
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| 999 |
_c599668 _d599668 |
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