000			00609nam a22001577a 4500
008			180316b xxu||||| |||| 00| 0 eng d
020			_a9781422158753
082			_a338.064
100			_aKumar Nirmalya & Puranam Phanish
245			_aIndia Inside
260			_aBoston _bHarvard Business Review Press _c2012
300			_a177
520			_aThis book illuminates Indian companies' growing ability to innovate by conjuring up consumer offerings that are low-cost, compact, efficient and robust even in the face of harsh environmental conditions.
650			_aGENERAL READING (L-56)
942			_2ddc _cB
999			_c599204 _d599204