000 01288pam a2200325 a 4500
001 1086433
003 OSt
005 20180308110540.0
008 920212s1992 caua b 000 0 eng
010 _a 92006165
020 _a0803943318
020 _a0803943326 (pbk.)
040 _aDLC
_cDLC
_dDLC
050 0 0 _aRA440.55
_b.B33 1992
082 0 0 _a362.1 BAC
_220
100 1 _aBacker, Thomas E.
245 1 0 _aDesigning health communication campaigns :
_bwhat works? /
_cThomas E. Backer, Everett M. Rogers, Pradeep Sopory.
260 _aNewbury Park, Calif. :
_bSage,
_cc1992.
300 _axv, 181 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references (p. 177-179).
650 0 _aMass media in health education.
650 0 _aCommunication in medicine.
700 1 _aRogers, Everett M.
700 1 _aSopory, Pradeep.
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0655/92006165-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy0655/92006165-t.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2ddc
999 _c598971
_d598971