000			00714nam a22002177a 4500
008			180221b xxu||||| |||| 00| 0 eng d
082			_a302.2 _bDUT
100			_aDutta, Abhijit
245			_aConnecting across generations: creating Indian brands
260			_aNew Delhi _bAll India Management Association (AIMA) _c2006
300			_c1 computer optical disc; sound, color; 4 3/4 in.
440			_aAIMA Expert Lecture Series from Trade, Industry and Academics.
650			_aSocial Sciences
650			_aSociology
650			_aSocial Interaction
650			_aIntercultural Communication
650			_aBusiness Communication
650			_aAV Resources
700			_aApshankar, Kedar
942			_cCD
999			_c598686 _d598686