000 00394nam a22001457a 4500
008 180214b xxu||||| |||| 00| 0 eng d
020 _a978-0-19-946049-6
082 _a658.827/PAN
_b13806
100 _aPanda Tapan K.
245 _aProduct and Brand Management
260 _aNew Delhi
_bOxford University Press
_c2016
300 _axxiv, 862
650 _aBrand Management
942 _2ddc
_cB
999 _c598318
_d598318