000 00849nam a22002657a 4500
008 180206b xxu||||| |||| 00| 0 eng d
082 _a658.812
_bELL
100 _aEllis, Len
245 _aPreemptive CRM: retaining customers when competition emulates
260 _aNew Delhi
_bAll India Management Association (AIMA)
_c2005
300 _c1 computer optical disc; sound, color; 4 3/4 in.
440 _aAIMA Expert Lecture Series from Trade, Industry and Academics.
650 _aManagement
650 _aMarketing Management
650 _aMarketing
650 _aCustomer Relations
650 _aCustomer Services
650 _aCustomer Relationship Management (CRM)
650 _aCRM Strategy
650 _aCustomer Care
650 _aCustomer Satisfaction
650 _aAV Resources
700 _aSethi, Rajat
942 _cCD
999 _c597827
_d597827