000			01002nam a22002657a 4500
008			180205b xxu||||| |||| 00| 0 eng d
020			_a9789332518278
082			_a647.940688 _bKOT
100			_aKotler, Philip
245			_aMarketing for hospitality and tourism
250			_a6th ed.
260			_aNew Delhi _bPearson _c2016
300			_a629p
520			_aThis hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness.
650			_aTourism
650			_aMarketing Management
650			_aManagement
650			_aHospitality Management
650			_aTourism Marketing
650			_aTourism Management
650			_aStrategic Planning
700			_aBowen, John T.
700			_aMakens, James C.
942			_2ddc _cB
999			_c597780 _d597780