| 000 | 00883cam a22001814i 4500 | ||
|---|---|---|---|
| 008 | 130807s2014 ctua 000 0 eng | ||
| 020 | _a9781111525293 | ||
| 100 | 1 | _aBrown, Tom J. | |
| 245 | 1 | 0 |
_aBasic marketing research : _bcustomer insights and managerial action / _cTom J. Brown, Oklahoma State University, Tracy A. Suter, Oklahoma State University, Gilbert A. Churchill Jr., University of Wisconsin - Madison. |
| 250 | _a8th edition. | ||
| 260 |
_aNew Delhi _bCengage Publishing Pvt Ltd. _c2013 |
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| 300 |
_axxvi, 478 pages. : _billustrations ; _c29 cm |
||
| 500 | _aPreviously published: Basic marketing research / Gilbert A. Churchill Jr., Tom J. Brown, Tracy A. Suter. Australia ; South-Western/Cengage Learning, c2010. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 | _aChurchill, Gilbert A. | |
| 942 |
_2ddc _cB |
||
| 999 |
_c596664 _d596664 |
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