000 03225cam a2200301uu 4500
001 7379186
003 OSt
005 20171221130148.0
008 170505s2017 xna 00| 0 eng
020 _a9781631592843
_qpaperback
_c$39.99
040 _aANL
_beng
_cSymbiosis Institute of Design
042 _aanuc
082 _a686.224
_bSID-B-11221
100 1 _aSamara, Timothy.
245 1 0 _aMaking and Breaking the Grid, Second Edition, Updated and Expanded: A Graphic Design Layout Workshop
_cTimothy Samara.
250 _a2nd ed.
260 _bRockport Publishers,
_c2017.
263 _a201705
300 _a252 p.
365 _b1400.23
_eRs
500 _aRecord machine-generated from publisher information.
520 _aA comprehensive layout design workshop that assumes that in order to effectively break the rules of grid-based design, one must first understand those rules.
520 _aEffective layout is essential to communication and enables the end user to not only be drawn in with an innovative design, but to digest information easily. Making and Breaking the Grid is a comprehensive layout design workshop that assumes that in order to effectively break the rules of grid-based design, one must first understand those rules and see them applied to real-world projects. Basics include composing typographic space, format determination, and sequencing and systemisation. Various types of grids manuscript, column, modular, hierarchical are also covered. Text reveals top designers' work in process and rationale. Projects with similar characteristics are linked through a simple notational system that encourages exploration and comparison of structure ideas. Each project is shown comprehensively so readers can see its structure revealed over several pages, at a size that allows for inspection of detail. Also included are historical overviews that summarise the development of layout concepts, both grid-based and non-grid based, in modern design practice.
545 0 _aTimothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and freelance consulting through STIM Visual Communication. His 18-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York's largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Before relocating to Manhattan, he was principal of Physiologic in Syracuse, located in upstate New York. In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. Mr. Samara is a faculty member at New York's School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: Making and Breaking the Grid; Typography Workbook; Publication Design Workbook; Type Style Finder; Design Elements; and Design Evolution.
650 7 _aGraphic design
_2bicssc
856 4 2 _uhttps://www.murdochbooks.com.au/browse/books/9781631592843
942 _2ddc
_cB
999 _c596115
_d596115