| 000 | 01157cam a2200301 i 4500 | ||
|---|---|---|---|
| 001 | 19257484 | ||
| 003 | OSt | ||
| 005 | 20171205110710.0 | ||
| 008 | 160901s2016 enk b 001 0 eng | ||
| 010 | _a 2016033366 | ||
| 020 | _a9780749477158 (alk. paper) | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.2 _b.G7539 2016 |
| 082 | 0 | 0 |
_a658.812 GRI _223 |
| 100 | 1 |
_aGrigsby, Mike, _eauthor. |
|
| 245 | 1 | 0 |
_aAdvanced customer analytics : _btargeting, valuing, segmenting and loyalty techniques / _cMike Grigsby. |
| 300 |
_axiv, 249 pages ; _c24 cm. |
||
| 490 | 1 | _aMarketing science series | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 | _aCustomer relations. | |
| 650 | 0 | _aCustomer loyalty. | |
| 776 | 0 | 8 |
_iOnline version: _aGrigsby, Mike, author. _tAdvanced customer analytics _dLondon ; Philadelphia : Kogan Page, [2016] _z9780749477165 _w(DLC) 2016040672 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 | _2ddc | ||
| 999 |
_c595014 _d595014 |
||