000 01768cam a2200277 i 4500
999 _c593823
_d593823
008 151112t20162016nyua b 001 0 eng
020 _a9781472581969 (paperback)
020 _a9781472581976 (epdf)
042 _apcc
082 0 0 _a658.5752
_bSID-B-11162
084 _aDES011000
_aTEC016020
_2bisacsh
100 1 _aBramston, David
245 1 0 _aIdea Searching for Design: How to Research and Develop Design Concepts (Basics Product Design)
_cDavid Bramston and YeLi.
250 _aSecond edition.
260 _bFairchild Books
_c2016
_aLondon
300 _a184 pages :
_bcolored illustrations ;
_c23 cm
365 _b1679.59
490 0 _aBasics product design
504 _aIncludes bibliographical references and index.
520 _a"The second edition of Idea Searching examines methods of generating and identifying ideas, and teaches you to understand what is being observed and recorded. Using lavish illustrations, concise case studies and practical examples, it explores how different experiences, contexts and references are important in identifying an idea that is appropriate for a particular individual, target audience or culture. Advocating a step-by-step approach to generating ideas and brainstorming, it encourages an open mind in the development of ideas and teaches you to always question convention.The text is accompanied by a variety of case studies and examples of work from the world's best contemporary product designers. It also includes a number of new projects for students, to encourage further exploration of ideas"--
650 0 _aProduct design.
650 0 _aCreative thinking.
650 7 _aDESIGN / Product.
_2bisacsh
650 7 _aTECHNOLOGY & ENGINEERING / Industrial Design / Product.
_2bisacsh
942 _2ddc
_cB