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| 001 | 2104616 | ||
| 003 | OSt | ||
| 005 | 20170927162811.0 | ||
| 008 | 960212s1997 njuab b 001 0 eng | ||
| 010 | _a 96001649 | ||
| 020 | _a0132435101 (case) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 |
_aHF5415.13 _b.K64 1997 |
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing management : _banalysis, planning, implementation, and control / _cPhilip Kotler. |
| 250 | _a15th ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPrentice Hall, _cc1997. |
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| 300 |
_a1 v. (various pagings) : _bill. (chiefly col.), maps ; _c27 cm. |
||
| 440 | 4 | _aThe Prentice-Hall international series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2ddc _cB |
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| 999 |
_c591506 _d591506 |
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