| 000 | 00760cam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 000043780425 | ||
| 003 | AuCNLKIN | ||
| 005 | 20170926124647.0 | ||
| 008 | 081017s2008 enkabe 001 0 eng d | ||
| 020 | _a9780273713029 (pbk.) | ||
| 020 | _a0273713027 (pbk.) | ||
| 040 | _aUKM | ||
| 082 | 0 | 4 |
_a658.872 _222 |
| 100 | 1 | _aTapp, Alan. | |
| 245 | 1 | 0 |
_aPrinciples of direct and database marketing : _ba digital orientation / _cAlan Tapp. |
| 250 | _a4th ed. | ||
| 260 |
_aHarlow, England ; _aNew York : _bFinancial Times/Prentice Hall, _c2008. |
||
| 300 |
_axvi, 517 p. : _bill., maps, plans ; _c25 cm. |
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| 500 | _aPrevious ed.: 2005. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aDirect marketing. | |
| 650 | 0 | _aDatabase marketing. | |
| 942 |
_2ddc _cB |
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| 999 |
_c591470 _d591470 |
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