| 000 | 00657nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 170831s2016 xx 0 0 und d | ||
| 020 | _a9789332558472 | ||
| 082 |
_a658.8 _bKOT |
||
| 100 | _aKotler, Philip | ||
| 245 | 0 | _aPrinciples of marketing | |
| 250 | _a15th ed. | ||
| 260 |
_bPearson _c2016 _aNew Delhi |
||
| 300 | _axxiii, 732 | ||
| 520 | _a"This text shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings. It provides real-life examples, showing the major decisions that marketing managers face." | ||
| 650 | _aMarketing | ||
| 700 | _aArmstrong, Gary | ||
| 942 |
_2ddc _cB |
||
| 999 |
_c590702 _d590702 |
||