000 00730nam a22001937a 4500
008 170819b xxu||||| |||| 00| 0 eng d
020 _a9780071232593
082 _a658.8 4
_bMOH
100 _aRafi Mohammed
245 _aInternet Marketing
_cMohammed Rafi A., Fisher Robert J., Jaworski Bernard J. & Paddison Gordon J.
250 _aInternational edn
260 _aNew Delhi
_bMc GrawHill
_c2003
300 _a743 p., PB
504 _a658.8 4
520 _aThis book is the result of a multiyear effeort to understand how the internet has affected the function of marketing.
600 _aInternet Marketing
700 _aMohammed Rafi A.
_aFisher Robert J.
_aJaworski Bernard J.
_aPaddison Gordon J.
942 _2ddc
_cB
999 _c590050
_d590050