000			00706nam a22002177a 4500
003			OSt
005			20170818143737.0
008			170817b xxu||||| |||| 00| 0 eng d
020			_a978-1-138-80788-4
040			_cSIIB
082			_a658.8
100			_aAlon Ilan & Jaffe Eugene
245			_aGlobal Marketing: Contemporary theory, practice and cases
250			_a2nd Edn.
260			_aNew York _bRoutledge _c2017
300			_a699
365			_b5571
520			_aCovers small and medium enterprises, multinational corporations, where much of the growth in international trade and global marketing has occurred.
650			_aMARKETING INTERNATIONAL (R-31)
942			_2ddc _cB _e2nd Edn.
999			_c589845 _d589845