000			01738cam a2200397 i 4500
001			18246678
003			OSt
005			20170630162103.0
008			140730t20152015caua b 001 0 eng c
010			_a 2014947247
020			_a9781473913011 _q(pbk.)
020			_a1473913012
020			_a9781473913004
020			_a1473913004
035			_a(OCoLC)ocn894312709
040			_aBTCTA _beng _cBTCTA _erda _dBDX _dMNU _dYDXCP _dCDX _dTULIB _dOCLCQ _dOCLCO _dDLC
042			_apcc
050	0	0	_aHM742 _b.T88 2015
082			_b42791
100	1		_aTuten, Tracy L., _d1967- _eauthor.
245	1	0	_aSocial media marketing / _cTracy L. Tuten & Michael R. Solomon.
250			_a2nd edition.
260			_aLondon _bSage Publications Ltd _c2015
300			_axiv, 332 pages : _billustrations (some color) ; _c24 cm
365			_bRs.4001.13 _e45.99 UKP
366			_2Classic Book Distributors, Pune. Invoice no.7007 dt.16/6/2017
504			_aIncludes bibliographical references and index.
505	0		_aFoundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics.
650		0	_aSocial media _xEconomic aspects.
650		0	_aOnline social networks _xEconomic aspects.
650		0	_aInternet marketing.
700	1		_aSolomon, Michael R., _eauthor.
906			_a7 _bcbc _cpccadap _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cB
999			_c588683 _d588683