| 000 | 00718nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 170615s2004 xx 000 0 und d | ||
| 020 | _a9781578519514 | ||
| 082 |
_a658.406 _bZOO |
||
| 100 | _aZook, Chris | ||
| 245 | _aBeyond the core: expand your market without abandoning your roots | ||
| 260 |
_bHarvard Business School Press _aBostan, Massachusetts, _c2004. |
||
| 300 | _axv, 214 pages: illustrations; 24 cm. | ||
| 520 | _a"Annotation Zook explores creating new product lines or new channels of distribution as he outlines a new expansion strategy." | ||
| 650 | _aCorporations Growth | ||
| 650 | _aStrategic planning | ||
| 650 | _aCorporate profits | ||
| 650 | _aIndustrial management | ||
| 942 |
_2ddc _cB |
||
| 999 |
_c588585 _d588585 |
||