000 00892nam a2200181Ia 4500
008 170615s2009 xx 000 0 und d
020 _a9781847940186
082 _a658.4063
_bMUR
100 _aMurray, David Kord
245 _aBorrowing brilliance:the six steps to business innovation by building on the ideas of others
_bthe six steps to business innovation by building on the ideas of others
260 _bRandom House Business Books
_c2009
_aLondon
300 _a292 pages; 20 cm
520 _aIn this work, David Kord Murray demonstrates conclusively that new business ideas are simply combinations of existing ideas and then sets out to show how you can solve problems and create new opportunities by learning where to look for ideas and answers.
650 _aCreative ability in business
650 _aCreative thinking
650 _aDiffusion of innovations
942 _2ddc
_cB
999 _c588502
_d588502