000			01748nam a2200193Ia 4500
008			170615s2005 xx 000 0 und d
020			_a9780787981396
082			_a658.812 _bMOS
100			_aMosby, David
245			_aThe paradox of excellence : how great performance can kill your business
260			_bJossey-Bass, _c2005 _aSan Francisco, CA.
300			_axviii, 204 pages; 22 cm
520			_a"Are you striving for excellence yet find your efforts increasingly taken for granted and undervalued? You're not alone. Many companies discover their improved performance doesn't translate into higher perceived value. In fact, it simply shifts the customer's expectations upward, causing the customer to take the new, improved performance for granted. High-performance companies unwittingly create unrealistic customer expectations that become impossible to meet." "In this important book, the authors use a realistic story that illustrates the paradox of excellence-the better you perform, the more invisible you become to everything but bad news, shows the symptoms and causes, and provides clear guidance for overcoming this perplexing dilemma. The Paradox of Excellence introduces an entertaining story with characters that are easy to relate to, ideas that can be readily implemented, and a practical framework for achieving long-term success." "The book also includes a valuable self-assessment tool that can help determine if your company is suffering from the paradox and offers step-by-step models for building and maintaining high customer loyalty and brand value. Book jacket."
650			_aCustomer relations
650			_aManagement
650			_aSuccess in business
700			_aWeissman, Michael
942			_2ddc _cB
999			_c588383 _d588383