000			00957nam a2200193Ia 4500
008			170615s2011 xx 000 0 und d
020			_a9780230395350
082			_bTRI _a658.514
100			_aTrías de Bes, Fernando.
245			_aWinning at innovation: the A-to-F model
260			_bPalgrave Macmillan, _c2011. _aBasingstoke ,England.
300			_axvi, 272 pages: illustrations; 25 cm.
520			_a"Innovation is a priority for many organizations who want to grow and develop in the post-recession economies. Companies need a systematic framework so innovation can occur at different levels of the organization. Philip Kotler and Fernando Trías de Bes, two of the world's leading experts in marketing and innovation, together present a revolutionary model for innovation."
650			_aBusiness and Management
650			_aInnovations
650			_aTechnological innovations Management
700			_aKotlar, Philip.
942			_2ddc _cB
999			_c588332 _d588332