000 00411 a2200133 4500
008 170617b xxu||||| |||| 00| 0 eng d
020 _a9780761996569
082 _a658.827
_bKAP.E
100 _aKapoor, Jagdeep
245 _a18 brand astras : using brand abilities as weapons for CRISP brand building
_c Jagdeep Kapoor
260 _bResponsr Books
_c2003.
_aNew Delhi :
300 _a134 p, ;
942 _2ddc
_cB
999 _c587760
_d587760