| 000 | 01885cam a22003497i 4500 | ||
|---|---|---|---|
| 001 | 19620739 | ||
| 003 | OSt | ||
| 005 | 20170509125746.0 | ||
| 007 | |||
| 008 | 170503s2016 njua b 001 0 eng d | ||
| 010 | _a 2016461326 | ||
| 020 |
_a9781119144014 _qhardcover |
||
| 020 |
_a9788126564804 _qhardcover |
||
| 035 | _a(OCoLC)ocn958412079 | ||
| 040 |
_aYDX _beng _cYDX _erda _dOCLCO _dYDXCP _dBTCTA _dBDX _dJRZ _dGZN _dOCLCF _dHF9 _dIGA _dDLC |
||
| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aTK5105.885.G66 _bA43 2016 |
| 082 | 0 | 4 |
_a650 ALH _223 |
| 100 | 1 |
_aAlhlou, Feras, _eauthor. |
|
| 245 | 1 | 0 |
_aGoogle analytics breakthrough : _bfrom zero to business impact / _cFeras Alhlou, Shiraz Asif and Eric Fettman. |
| 300 |
_axxii, 596 pages : _bcolor illustrations ; _c25 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aIntroduction -- Google analytics reporting overview : user characteristics and behavior -- Measurement strategy -- Account creation and tracking code installation -- Google tag manager concepts -- Events, virtual pageviews, social actions, and errors -- Acquisition reports -- Goal and ecommerce tracking -- View settings, view filters, and access rights -- Segments -- Dashboards, custom reports and intelligence alerts -- Implementation customizations -- Mobile app measurement -- Google analytics integrations : the power of together -- Integrating Google analytics with CRM data -- Advanced reporting and visualization with third-party tools -- Data import and measurement protocol -- Analytics 360. | |
| 630 | 0 | 0 | _aGoogle Analytics. |
| 630 | 0 | 7 |
_aGoogle Analytics. _2fast |
| 650 | 7 |
_aBUSINESS & ECONOMICS. _2bisacsh |
|
| 700 | 1 |
_aAsif, Shiraz, _eauthor. |
|
| 700 | 1 |
_aFettman, Eric, _eauthor. |
|
| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
||
| 942 | _2ddc | ||
| 999 |
_c587161 _d587161 |
||