000			02244nam a2200217Ia 4500
008			170404s2012 xx 000 0 und d
020			_a9781422157640
082			_a658.4063 _bGOV
100			_aGovindarajan, Vijay
245			_aReverse innovation : create far from home, win everywhere
260			_c2012. _aBoston, _bHarvard Business Press,
300			_axv, 229 pages: illustrations; 24 cm
365			_b2106.00
520			_a"The popular HBR article "How GE is Disrupting Itself" by GE's CEO Jeffrey Immelt, Vijay Govindarajan, and Chris Trimble first coined the term reverse innovation, using it to describe GE's new approach to global strategy. GE, like most multinationals, follows a strategy of developing products at home and then adapting them for other markets around the world. But as growth accelerates in emerging markets and slows in developed ones, GE is also now doing the reverse: developing products in countries like China and India, and then distributing them globally. As the tip of the multinationals iceberg, GE shows that successful global companies will have to do both. But succeeding at reverse innovation requires a different model than the one used in home markets. This book picks up where the ground-breaking HBR article leaves off, and goes beyond describing the reverse innovation phenomenon to showing how to do it. Through eight detailed case studies - PepsiCo, Procter and Gamble, EMC, Deere & Company, Logitech, Harman International, PIH/PACT, and, of course, GE - authors Govindarajan and Trimble explain how to succeed on the ground with reverse innovation, showing how these companies use a different management model than the one they use in their home markets. This book explains the new model these companies use -- the Local Growth Team -- and how it works, and offers a "Reverse Innovation Toolkit" providing readers with a step-by-step action plan for developing and implementing their own reverse innovation strategies."
650			_aInternational business enterprises-Management-Case studies
650			_aTechnological innovations-Management- Case studies
650			_aStratetgic planning-Case studies
700			_aTrimble, Chris
700			_aNooyi, Indra
942			_2ddc _cB
999			_c586208 _d586208