000 00815nam a2200181Ia 4500
008 170404s2013 xx 000 0 und d
020 _a9781447252276
082 _a658.406
_bGOV
100 _aGovindarajan, Vijay
245 _aBeyond the idea: simple, powerful rules for successful innovation
260 _bMacmillan
_aLondon
_c2013
300 _axiv, 178 pages: illustrations; 23 cm.
365 _b1145.00
520 _a"Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endandering the business of today."
650 _aOrganizational change Management
700 _aTrimble, Chris
942 _2ddc
_cB
999 _c586206
_d586206