000			02981cam a2200445 i 4500
001			17471955
003			OSt
005			20170228203733.0
008			120924s2013 caua b 000 0 eng d
010			_a 2012950033
015			_aGBB305784 _2bnb
020			_a9780857025807 (hbk.)
020			_a0857025805 (hbk.)
020			_a9780857025814 (pbk.)
020			_a0857025813 (pbk.)
035			_a(OCoLC)ocn847140994
040			_aNLE _beng _cNLE _erda _dUAB _dMUU _dNLGGC _dDLC
042			_alccopycat
050	0	0	_aJF2112.C3 _bO76 2013
082	0	4	_a324.7 _223 _b42625
084			_a89.56 _2bcl
100	1		_aOrmrod, Robert, _eauthor.
245	1	0	_aPolitical marketing : _btheory and concepts / _cRobert P. Ormrod, Stephan C. Henneberg and Nicholas J. O'Shaughnessy.
260			_bSage Publication _c2013
300			_ax, 209 pages : _bill. ; _c25 cm.
365			_bRs.8193.30 _e93.00 UKP
366			_2Readers World, Mumbai. Invoice no.836, 27/01/2017
490	1		_aSAGE advanced marketing series
504			_aIncludes bibliographical references.
505	0		_aIntroduction -- Theorical Issues in Political Marketing. Defining Political Marketing ; Theories and Concepts in Political Marketing ; The Triadic Interaction Model of Political Exchange ; Critical Perspectives on Political Marketing ; Political Marketing and Theories of Democracy ; The Ethics of Political Marketing. -- Conceptual Issues in Political Marketing. Political Relationship Marketing ; Strategic Political Postures ; Political Market Orientation ; Political Marketing Strategy and Party Organizational Structure ; Symbolism in Political Marketing ; Conclusion: Research Agendas for Political Marketing and Political Marketing Management.
520			_a"Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers. Key features of each chapter include: Short chapter introduction and learning summaries ; Discussion questions to share in the classroom ; Annotated suggestions for further reading ; Lists of key terms to consider."--Publisher's website.
650		0	_aCampaign management.
650		0	_aMarketing.
700	1		_aHenneberg, Stephan C. M., _eauthor.
700	1		_aO'Shaughnessy, Nicholas J., _d1954- _eauthor.
830		0	_aAdvanced marketing series (Los Angeles, Calif.)
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cB
999			_c584673 _d584673