| 000 | 00865nam a22002297a 4500 | ||
|---|---|---|---|
| 999 |
_c583923 _d583923 |
||
| 003 | OSt | ||
| 005 | 20190520150628.0 | ||
| 008 | 170208b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-81-315-1738-3 | ||
| 040 | _cSIIB | ||
| 082 | _a659.1 SEM/ALI | ||
| 100 | _aSemenik Richard & Allen Chris T. | ||
| 245 | _aAdvertising and Promotions: An Integrated Brand Approach | ||
| 250 | _a6th edition | ||
| 260 |
_aDelhi _bCengage Learning _c2012 |
||
| 300 | _a710 | ||
| 365 | _b699 | ||
| 520 | _aContents: Advertising and integrated brand promotion in business and society, analyzing the environment for advertising and integrated brand promotion, creative process, placing the message in conventional and new media, integrated brand promotion etc. | ||
| 650 | _aMARKETING BRAND (G-08) | ||
| 651 | _aMarketing, Advertising | ||
| 942 |
_2ddc _cB _e6th edition |
||