000			01856nam a22002177a 4500
003			OSt
005			20170109155811.0
008			170109b xxu||||| |||| 00| 0 eng d
020			_a978-1-4221-4201-1
040			_cENGLISH
082			_a658.72/WAN
100			_aWANG RAY
245			_aDISRUPTING DIGITAL BUSINESS: CREATE AN AUTHENTIC EXPERIENCE IN THE PEER-TO-PEER ECONOMY
260			_bHBR _c2015
300			_a191
365			_2Rs _b895.00
366			_2TECHNICAL BOOK SERVICES _f20%
520			_aompanies succeeding in the digital era have done so not just because of their technology but also because of their understanding of what it takes to build an organization in a digital age. From building a culture of digital DNA to an understanding of what's required to succeed in new business models. Given we no longer sell products or deliver on services, the world of digital requires us to focus on experiences and outcomes. We move from selling products to keeping brand promises. Organizations usually react to change by denying, delaying, and disparaging. But that's a recipe for failure. As with past transformations, organizations must prepare to move ahead of these social, organizational, and technology shifts or be left behind as digital business disruption becomes a necessity. Ray Wang provides a different approach-at once, insightful and practical. By observing the march of technological progress over the past few decades, Wang analyzes the trends that businesses must pay attention and how they should react to them. Those trends, when taken seriously, require a new way of thinking about business.
650			_2ELECTRONIC COMMERCE, TECHNOLOGICAL INNOVATIONS-MANAGEMENT, BUSINESS ENTERPRISES-TECHNOLOGICAL INNOVATIONS, BUSINESS & ECONOMICS / E-COMMERCE / GENERAL (SEE ALSO COMPUTERS / ELECTRONIC COMMERCE)
942			_2ddc _cB
999			_c582864 _d582864