000			01851cam a2200325 i 4500
001			18338122
003			OSt
005			20170107174758.0
008			141017s2015 njua b 001 0 eng
010			_a 2014041299
020			_a9789814641364
020			_a9789814678575 (pbk.)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHF5415.2 _b.C3833 2015
082	0	0	_a658.83 _223 _bCHA
100	1		_aCharan, Ashok.
245	1	0	_aMarketing analytics : _ba practitioner's guide to marketing analytics and research methods / _cAshok Charan.
260			_aLondon _bWorld Scientific Publishing co pte ltd _c2015
300			_axxiv, 694 pages : _bchiefly color illustrations ; _c23 cm
365			_aINR _b5499.00
366			_2Readers World,Invoice No.726 _f31%
504			_aIncludes bibliographical references (pages 675-680) and indexes.
505	0		_aBrand -- Brand and brand image -- Segmentation -- Brand equity -- Consumer -- Qualitative research -- Quantitative research -- Customer satisfaction and customer value -- Consumer panels -- Consumer analytics and big data -- Product -- New product development -- Product design -- Product validation -- Advertising -- How advertising works -- New media -- Digital marketing -- Advertising research -- Price and promotion -- Price -- Promotion -- Market mix modelling -- Retail -- Retail tracking -- Retail analytics -- Sales and distribution -- Category management -- References -- Subject index -- Company and product index -- People and place index.
650		0	_aMarketing research _xData processing.
650		0	_aQuantitative research.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cB
999			_c582774 _d582774