000			02359cam a2200481 i 4500
001			18784970
003			OSt
005			20161229124212.0
008			150916s2013 caua 001 0 eng d
010			_a 2015296849
020			_a9781584234968 (paperback)
020			_a1584234962 (paperback)
035			_a(OCoLC)ocn778417088
040			_aBTCTA _beng _cSymbiosis Institute of Design _dYDXCP _dG7G _dCDX _dA7U _dDEBSZ _dOCLCF _dCHVBK _dCUS _dNYWWB _dUUA _dUVV _dOCLCA _dDLC _erda
042			_alccopycat
050	0	0	_aZ246 _b.B736 2013
082	0	4	_a686.224 _223 _bSID-B-10942
100			_aGingko Press
245	0	0	_aBranding typography : _belegant, retro, handwritten, experimental, minimal / _cEdited and Produced by Sandu Publishing Co., Ltd. ; Text edited by Gingko Press.
260			_bGingko Press _c2012
300			_a240 pages : _billustrations ; _c29 cm
365			_b2144.08
366			_f30
500			_aIncludes index.
505	0		_aForeword -- Elegant -- Retro -- Handwritten -- Experimental -- Minimal -- Index -- Acknowledgements.
520			_aWhether hand drawn or vector based, type is a versatile tool in the hands of most designers, creating bold, expressive graphics that extend a brand as the convey information. In the hands of a master, new typefaces become iconic and unforgettable. Branding Typography gathers a selection of the most original type design of recent years, used to promote products and companies through fashion, interiors and packaging. From print materials to three dimensional projects and clothing, the stunning typography in this volume includes the best of type in use, expertly incorporated for maximum effect on everything from printed materials to products.
650		0	_aGraphic design (Typography)
650		0	_aCommercial art.
650		7	_aCommercial art. _2fast
650		7	_aGraphic design (Typography) _2fast
650		7	_aMarke. _2gnd
650		7	_aTypographie. _2gnd
650		7	_aWerbegraphik. _2gnd
650		7	_aVisuelle Kommunikation. _2gnd
650		7	_aMarketing. _2gnd
650		7	_aCorporate Design. _2swd
710	2		_aSandu Publishing Co.
710	2		_aGingko Press.
720			_aSandu Cultural Media _4edt
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cSID-GENB
999			_c582357 _d582357