| 000 | 00784nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20170602101610.0 | ||
| 008 | 161229b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-0-7494-7015-9 | ||
| 040 | _cSIIB | ||
| 082 | _a658.8 | ||
| 100 |
_aKompella Kartikeya _eEditor |
||
| 245 |
_aThe Brand Challenge: Adapting Branding to Sectorial Imperatives _cEdited by Kompella Kartikeya |
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| 260 |
_aGreat Britain _bKogan Page _c2015 |
||
| 300 | _a338 | ||
| 365 | _b3555 | ||
| 520 | _aThis book brings together some of the world's leading brand experts to provide a unique examination of the nuances of building in particular sectors from luxury goods to finance to no-for-profit. | ||
| 650 | _aMARKETING BRAND (R-31) | ||
| 651 | _aAdvertising | ||
| 942 |
_2ddc _cB |
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| 999 |
_c582337 _d582337 |
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