000			01829nam a2200181Ia 4500
003			OSt
005			20180925112536.0
008			161206s9999 xx 000 0 und d
020			_a9781472534408
040			_cSymbiosis Institute of Design
082			_a741.6 _bSID-B-10492
100			_aDerek Yates
245			_aCommunication Design: Insights from the Creative Industries
260			_bBloomsbury Press _aUK _c2015
365			_b1250.00 _cRs
520			_a"The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. Graphic and communication designers have traditionally offered style and packaging solutions for brands and products. However, as the nature and complexity of brands has changed within our economy, a designer's ability to analyse, understand and clarify has become ever more important. In this world, the thinking behind a communication outcome is much more significant to the income of a creative agency, and designers are often employed to help a client understand what sort of design they need, rather than simply to style up what a client thinks they want. It is this shift in the designer's role that this book examines, through themes of brand, experience, conversation, participation, navigation, advocacy and critique.Providing educators, students and design practitioners with an overview of the most important and exciting developments in contemporary communication design, Communication Design identifies a series of emerging modes of creative practice to help clarify the mind and skill-sets that are inherent to successful working practice"--
942			_2ddc _cB
999			_c580845 _d580845