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| 001 | 18952790 | ||
| 003 | OSt | ||
| 005 | 20161122111847.0 | ||
| 008 | 160129s2016 mau 000 0 eng | ||
| 010 | _a 2015049492 | ||
| 020 | _a9781633690004 (hardback) | ||
| 040 |
_aDLC _beng _cDLC _erda |
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| 042 | _apcc | ||
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_aHD30.28 _b.Z43 2016 |
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_a658.4 _223 |
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_aBUS063000 _aBUS041000 _aBUS071000 _2bisacsh |
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| 100 | 1 |
_aZenger, Todd R., _d1959- _eauthor. |
|
| 245 | 1 | 0 |
_aBeyond competitive advantage : _bhow to solve the puzzle of sustaining growth while creating value / _cTodd Zenger. |
| 260 |
_bHARVARD BUSINESS REVIEW PRESS _c2016 |
||
| 263 | _a1606 | ||
| 300 |
_a207 _bPB |
||
| 520 | _a"Every company needs a unique and insightful corporate theory to sustain value-creating growth. Such a theory, if done right, should help guide decisions about what assets and activities to pursue, what investments to make, and what strategies to adopt. It's not easy, though, because the process is rife with pitfalls and tradeoffs. Strategy professor Todd Zenger provides the details of the components of a great corporate theory and helps readers reconcile the problems they'll face in pursuing the key activities of growth. Beyond Competitive Advantage provides guidance to the thoughtful strategic leader or the manager tasked with developing strategies for sustaining value and creating growth. "-- | ||
| 520 | _a"Every company needs a unique and insightful corporate theory to sustain value-creating growth. Such a theory, if done right, should help guide decisions about what assets and activities to pursue, what investments to make, and what strategies to adopt. It's not easy, though, because the process is rife with pitfalls and tradeoffs. Strategy professor Todd Zenger provides the details of the components of a great corporate theory and helps readers reconcile the problems they'll face in pursuing the key activities of growth.Beyond Competitive Advantage provides guidance to the thoughtful strategic leader or the manager tasked with developing strategies for sustaining value and creating growth"-- | ||
| 650 | 0 | _aStrategic planning. | |
| 650 | 0 | _aManagement. | |
| 650 | 0 | _aLeadership. | |
| 650 | 7 |
_aBUSINESS & ECONOMICS / Strategic Planning. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Management. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Leadership. _2bisacsh |
|
| 776 | 0 | 8 |
_iOnline version: _aZenger, Todd R., 1959- author. _tBeyond competitive advantage _dBoston, Massachusetts : Harvard Business Review Press, [2016] _z9781633690011 _w(DLC) 2016004771 |
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