000			01837cam a2200373 a 4500
001			17055854
003			OSt
005			20160924124506.0
008			111123s2012 ii a b 000 0 eng
010			_a 2011048334
020			_a9788132107156 (paper back)
020			_a8132107152 (paper back)
035			_a(OCoLC)ocn758395121
040			_aDLC _beng _cDLC _dYDX _dBTCTA _dYDXCP _dBWX _dDKAGE _dDLC
042			_apcc
043			_aa-ii---
050	0	0	_aHD69.B7 _bH347 2012
082	0	0	_a658.827 _223 _b42268
100	1		_aHalve, Anand Bhaskar, _d1955-
245	1	0	_aDarwin's brands : _badapting for success / _cAnand Halve.
260			_aNew Delhi, India ; _aThousand Oaks, Calif. : _bSAGE, _c2012.
300			_axvii, 168 p. : _bill. ; _c24 cm.
365			_bRs.395.00
366			_2The Forward Books, Pune. Invoice no.8065
504			_aIncludes bibliographical references.
505	0		_aAcknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there's lifebuoy, there's health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other.
650		0	_aBrand name products _zIndia.
650		0	_aBranding (Marketing) _zIndia.
650		0	_aConsumers' preferences _zIndia.
651		0	_aIndia _xEconomic conditions _y1991-
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cB
999			_c578780 _d578780