| 000 | 01150nam a2200181Ia 4500 | ||
|---|---|---|---|
| 999 |
_c577930 _d577930 |
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| 008 | 160921s9999 xx 000 0 und d | ||
| 020 | _a9781904838050 | ||
| 082 |
_a306.34 _bCHA |
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| 100 | _aChadha, Radha | ||
| 245 | _aThe cult of the luxury brand: inside Asia's love affair with luxury | ||
| 260 |
_bNicholas Brealey International _aLondon _c2006 |
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| 300 | _a314 pages | ||
| 520 | _a'The Cult of the Luxury Brand'' is the first book to explore how and why an amazing ''luxeplosion'' is rocking Asia, sweeping up not just the glitzy upper crust, but secretaries toting their Burberry bags, junior executives sporting Rolex watches, and university students in Ferragamo shoes. Hong Kong boasts more Gucci and Hermes stores than New York or Paris. China's luxury market is growing with such gusto that it will single-handedly be the biggest by 2014. Even India, the new kid on the luxury block, has three-month waiting lists for hot items, while in Tokyo, the epicenter of the cult, 94' | ||
| 650 | _a Asia Brand name products Asia Marketing | ||
| 650 | _aBrand name products Social aspects | ||
| 700 | _aHusband, Paul | ||
| 942 |
_2ddc _cB |
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