000 00896nam a2200193Ia 4500
999 _c577926
_d577926
008 160921s9999 xx 000 0 und d
020 _a9780470247532
082 _a658.8
_bFRA
100 _aFragasso, Philip M.
245 _aMarketing for rainmakers: 52 rules of engagement to attract and retain customers for life
260 _bJohn Wiley & Sons
_aHoboken, N.J.
_c2008
300 _axx, 279 pages
520 _a'Praise for MARKETING for RAINMAKERS. "In a business environment where everything looks the same to the consumer, Phil Fragasso helps his clients rise above the competition. His innovative methods and thought-provoking ideas helped our sales force seriously consider ways they might differentiate themselves from the crowd..."
650 _aCustomer relations
650 _aCustomer services
650 _aElectronic books
650 _aMarketing Service
942 _2ddc
_cB