000			01645nam a2200205Ia 4500
008			160921s9999 xx 000 0 und d
020			_a9780070587441
082			_a650.14 _bDAL
100			_a D'Alessandro, David F.
245			_aCareer warfare: 10 rules for building a successful personal brand and fighting to keep it
260			_bMcGraw-Hill _aNew York _c2004
300			_a216
520			_aD'Alessandro, a keen observer of the unwritten rules of organizational life, shows how personal brands are built out of people's day-to-day behavior in even the most insignificant moments. He also demonstrates what a battle it is to build a good one. It is a battle even to be noticed early in your career; it is a battle not to become dangerously arrogant later on. You constantly have to defend your brand from the sniping of your enemies, the indifference of your bosses, and your own worst impulses." "Using vivid stories from his own rise through the organizational ranks, D'Alessandro offers shrewd advice for disarming the people who hold your career in their hands and introduces a remarkable cast of characters along the way. You'll meet the corporate chairman who gave himself a speech impediment, the account executive who sang opera for a president, and the job candidate who washed her face with a pancake. You will also meet some of the smartest managers of their own public images on the planet and learn from the things they have done right."
650			_aJob Hunting
650			_aCareer development
650			_aSuccess in business
650			_a BUSINESS & ECONOMICS
700			_aOwens, Michele
942			_2ddc _cB
999			_c577922 _d577922