000			01521cam a2200241 a 4500
999			_c577697 _d577697
001			000048516147
003			OSt
005			20220216164009.0
008			617286s2016 ent erb 001 0 eng d
020			_a9780198072638
020			_a9780198072638
040			_dSCMSN
082	0		_a658.421 _bROY
100	1		_aRoy, Rajeev
245	1	0	_aEntrepreneurship
250			_a2nd
260			_aNew Delhi : _bOxford University Press, _c2016.
300			_axvi, 571 p. : _bill. ; _c25 cm. +
520			_aSummary: The second edition of Entrepreneurship continues to provide management students and entrepreneurs an insight into the nuances of starting and managing a business in India. It starts by introducing the concept to the readers before moving on to explain the financing options and the operational aspects of a start-up business. Key concepts, such as business models, business plan, human resource management, entrepreneurial finance, and marketing, have been explained in detail in separate chapters. Growth and corporate social responsibility are highlighted in the last section. It includes chapters on growth, exit strategies, social responsibility, and the social entrepreneur. The accompanying CD includes start-up documentation, applications, templates, and checklists required by entrepreneurs to start a business in India. It also contains video clippings of successful entrepreneurs sharing their experiences.
650		0	_aEntrepreneurship _zIndia.
650		0	_aEntrepreneurship.
942			_2ddc _cB