000 01198nam a22002057a 4500
003 OSt
005 20160905165937.0
008 160817b xxu||||| |||| 00| 0 eng d
020 _a9780091910488
040 _cSymbiosis Institute of Design
082 _a153.35
_bSID-B-9906
100 _aEdward de Bono
245 _aHow to Have Creative Ideas: 62 exercises to develop the mind
260 _bRHUK
_c2007
300 _a192p.
365 _b957.44
366 _f30
520 _aIn How to Have Creative Ideas Edward de Bono - the leading authority on creative thinking - outlines 62 different games and exercises, built around random words chosen from a list, to help encourage creativity and lateral thinking. For example, if the task were to provide an idea for a new restaurant and the random word chosen was 'cloak', ideas generated might be: a highwayman theme; a Venetian theme with gondolas; masked waiters and waitresses. Or, if asked to make a connection between the two random words 'desk' and 'shorts', readers may come up with: both are functional; desks have 'knee holes' and shorts expose the knees; traditionally they were both male-associated items.
942 _2ddc
_cSID-GENB
999 _c575930
_d575930