000			02282cam a2200301 a 4500
001			17213109
003			OSt
005			20160518120843.0
008			120316s2012 nyu b 000 0 eng
010			_a 2012008773
020			_a9781591845539
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415 _b.H7416 2012
082	0	0	_a659.20285/6752 _223
100	1		_aHoliday, Ryan.
245	1	0	_aTrust me, I'm lying : _bthe tactics and confessions of a media manipulator / _cRyan Holiday.
260			_aNew York : _bPortfolio, _cc2012.
300			_axi, 259 p. ; _c24 cm.
504			_aIncludes bibliographical references.
505	0		_aBlogs make the news -- How to turn nothing into something in three way-too easy steps -- Blogs as a business : a brief overview -- Tactic #1: bloggers are poor, help pay their bills -- Tactic #2: tell them what they want to hear -- Tactic #3: give them what spreads, not what's good -- Tactic # 4: help them trick their readers -- Tactic #5: sell them something they can sell (exploit the one off problem) -- Tactic #6: make it all about the headline -- Tactic #7: kill 'em with pageview kindness -- Tactic #8: use the technology against itself -- Tactic #9: just make stuff up (everyone else is doing it) -- The monster attacks : what blogs mean -- Irin carmon, the daily show, and me: the perfect storm of how toxic blogging can be -- There are others : the manipulator hall of fame -- Cute but evil : online entertainment tactics that drug you & i -- The link economy : the leveraged illusion of sourcing -- Extortion via the web : facing the online shakedown -- The iterative hustle : online journalism's bogus philosophy -- The myth of corrections -- Cheering on our own deception -- The dark side of snark : when internet humor attacks -- The 21st century degradation ceremony : blogs as machines of hatred and punishment -- Welcome to unreality -- How to read a blog : an update on account of all the lies -- Conclusion.
650		0	_aMarketing _xBlogs.
650		0	_aPublic relations _xBlogs.
650		0	_aSocial media _xEconomic aspects.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cB
999			_c573164 _d573164