000			04290cam a2200457 i 4500
003			OSt
005			20160415163308.0
008			140902s2015 nyua b 001 0 eng d
020			_a9781493920853
020			_a1493920855
040			_cSIOMm Library
082	0	4	_a658.802 _222 _bLEE/WIE
100	1		_aLeeflang, P. S. H., _d1946- _eauthor.
245	1	0	_aModeling markets : _banalyzing marketing phenomena and improving marketing decision making / _cPeter S.H. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt, Koen H. Pauwels.
260			_aLondon _bSpringer _c2015
300			_axiv, 408 pages : _billustrations ; _c24 cm.
365			_aINR _b10035.23
366			_2Readers World,Mumbai Invoice No.673 _f30
490	1		_aInternational series in quantitative marketing
504			_aIncludes bibliographical references and index.
505	0		_aBuilding models for markets -- Model specification -- Data -- Estimation and testing -- Validation and testing -- Re-estimation : introduction to more advanced estimation methods -- Examples of models for aggregate demand -- Individual demand models -- Examples of database marketing models -- Use : implementation issues.
520			_aThis book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changing rapidly and constantly. With the introduction of scanner equipment in retail outlets, the use of hand scan panels, and the data explosion caused by the Internet, the opportunity to obtain meaningful estimates of demand functions has vastly improved. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performance. In today's environment of information overload, the challenge is to make sense of the data that is being provided globally, in real time, from thousands of sources. Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations. Although marketing models are now widely accepted, the quality of the marketing decisions is critically dependent upon the quality of the models on which those decisions are based. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. Many current insights and innovations in quantitative marketing are presented. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.
650		0	_aMarketing _xManagement _xDecision making _xMathematical models.
650		0	_aMarketing _xManagement _xMathematical models.
650		0	_aMarketing _xMathematical models.
650		0	_aDemand (Economic theory) _xMathematical models.
650		7	_aMarketing _xMathematical models _2fast
650		7	_aDemand (Economic theory) _xMathematical models. _2fast
650		7	_aMarketing _xManagement _xDecision making _xMathematical models. _2fast
650		7	_aMarketing _xManagement _xMathematical models. _2fast
700	1		_aWieringa, Jaap E. _eauthor.
700	1		_aBijmolt, Tammo H. A. _q(Tammo Hendrik Anthonie), _d1967- _eauthor.
700	1		_aPauwels, Koen H. _eauthor.
830		0	_aInternational series in quantitative marketing.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1516/2014950059-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1516/2014950059-t.html
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cB
955			_brm08 2015-05-16 z-processor _irm04 2015-07-01 to CALM
955			_apc17 2014-09-02
999			_c572457 _d572457