000			00743nam a2200217Ia 4500
008			160317s9999 xx 000 0 und d
020			_a9788131731635
082			_a658.8 _bAND
100			_aAnderson, James C.
245			_aBusiness market management (B2B): understanding, creating, and delivering value
250			_a3rd ed.
260			_bPearson _aNew Delhi _c2011
300			_axxii, 470 p. : ill.; 24 cm
520			_aFor Business-to-business marketing courses.Anderson builds the book around a framework of understanding, creating, and delivering value.
650			_aMarketing
650			_aIndustrial marketing
700			_aNarus, James A.
700			_aNarayandas, Das
700			_aSeshadri, D.V.R.
942			_2ddc _cB
999			_c569744 _d569744