000			01255nam a2200205Ia 4500
008			160127s9999 xx 000 0 und d
020			_a9780471225805
082			_a658.403 _bHILL
100			_aHill, Sam.
245			_aSixty trends in sixty minutes
260			_bJohn Wiley, _aNew York, _c2002.
300			_av, 282 pages: illustrations; 24 cm.
365			_a1830.00
520			_a"Sixty Trends in Sixty Minutes shows marketers how to recognize and profit from nascent trends and also provides practical solutions for marketers in need of a quick fix. It offers proven strategies for exploiting current trends in everyday marketing situations, and present case studies of brand phenomena like Starbucks and Madonna that explore the creative ways in which forward-thinking individuals have successfully exploited trends that they understood well before anyone else. Hill dissects a rapidly changing world into useful parts with humor, foresight, and purpose, making this book an essential read not only for marketers but for consumers who want to understand the forces at work in the marketplace."
650			_aBusiness forecasting
650			_aFads Forecasting
650			_aNew products
650			_aTrend analysis
942			_2ddc _cB
999			_c566539 _d566539