| 000 | 00937nam a2200217Ia 4500 | ||
|---|---|---|---|
| 999 |
_c566313 _d566313 |
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| 008 | 160127s9999 xx 000 0 und d | ||
| 020 | _a9780070618169 | ||
| 082 |
_a658.45 _bARG |
||
| 100 | _aArgenti, Paul A. | ||
| 245 |
_aStrategic corporate communication: _ba global approach for doing business in the new India |
||
| 260 |
_bMcGraw-Hill _aNew Delhi _c2009 |
||
| 300 | _axiv, 353 pages | ||
| 365 | _a595.00 | ||
| 520 | _a"Strategic Corporate Communication provides a practical and precise game plan for effectively conveying your company's message to both employees based in India and to your Indian customers. In it, Argenti provides key background information on why and how India's influence is changing corporate communication." | ||
| 650 | _aCorporations | ||
| 650 | _aPublic relations | ||
| 650 | _aIndia | ||
| 650 | _aInternational business enterprises | ||
| 650 | _aCommunication in management | ||
| 942 |
_2ddc _cB |
||