000			00856nam a2200229Ia 4500
008			160127s9999 xx 000 0 und d
020			_a9780538875738
082			_a658.84 _bHAN
100			_aHanson, Ward A.
245			_aPrinciples of internet marketing
260			_bSouth-Western College Pub. _aUSA _c2000
300			_axix, 467 pages
365			_a1962.00
520			_a"This textbook shows what makes the Internet new and different, the techniques that work and those which don't, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet marketing fits into an organization's marketing strategy."
650			_aInternet
650			_aCommerce
650			_aE-commerce
650			_aTelemarketing
650			_aImpactos sociais
650			_aMarketing
942			_2ddc _cB
999			_c565748 _d565748