000			01907nam a2200253Ia 4500
008			160127s9999 xx 000 0 und d
020			_a9780241014004
082			_a658.406 _bKHO
100			_aKhosla, Sanjay
245			_aFewer, bigger, bolder: from mindless expansion to focused growth
260			_bPortfolio Hardcover, _aNew York, _c2014
300			_axii, 260 pages: illustration; 23 cm
365			_a699.00
520			_a"Why the best way to drive growth might be to focus rather than expand When Sanjay Khosla took charge of developing markets for Kraft Foods in 2007, the business was floundering. Six years later, annual sales had soared from $5 billion to $16 billion with significant improvement in profitability. The secret? Making fewer, bigger, and bolder bets and stopping a lot of small stuff. Kellogg School professor Mohanbir Sawhney discovered a similar formula for stellar results-focus and simplicity-in advising Fortune 500 companies. Now Khosla and Sawhney have combined their experiences into a seven-step model for sustained profitable growth in any market, based on fewer but better bets. Drawing on case studies that feature dozens of companies, from Cisco to Hyatt to Spirit Airlines, the authors show how their program applies to global giants, small startups, and any organization in between. Fewer, Bigger, Bolder is contrarian and sometimes startlingly counterintuitive. But in an era of chronically tight budgets and dangerously short attention spans, it provides a proven formula for moving ahead with success."
650			_aBusiness & Economics General
650			_aBusiness & Economics Management
650			_aBusiness & Economics Strategic Planning
650			_aCorporations Growth
650			_aManagement
650			_aSuccess in business
700			_aSawhney, Mohanbir S.
700			_aBabcock, Richard Fayerweather
942			_2ddc _cB
999			_c565651 _d565651