| 000 | 00505nam a22001577a 4500 | ||
|---|---|---|---|
| 008 | 160125b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-81-315-2824-2 | ||
| 082 |
_a659.1/SHI _bSCMSUGV-B-12610 |
||
| 100 | _aShimp Terence A. | ||
| 245 |
_aAdvertising, Promotion, and other aspects of Integrated Marketing Communications _cAndrews J. Craig |
||
| 260 |
_aDelhi _bCengage Learning India Private Limited _c2013 |
||
| 300 | _axxii, 729 | ||
| 365 | _bRs.699/- | ||
| 648 | _xAdvertising | ||
| 942 |
_2ddc _cB |
||
| 999 |
_c565560 _d565560 |
||